here is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP is used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills, and business. Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.
Please call us to order 01243 792122
The Hidden Art of Interviewing by Roger Terry and Neil McPhee (call to order)
£30.00
Description
here is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP is used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills, and business. Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.
Please call us to order 01243 792122
